GAS.BREAK.COOK

ADIDAS BASKETBALL - HARDEN VOL. 2

It’s not about how fast you accelerate but how fast you de-accelerate

James Harden’s incomparable ability to change direction and control pace is what makes him an MVP candidate. With that in mind, the second iteration of his signature shoe was created to help boost these intangibles.

To launch the Vol. 2, we had to showcase for the world what makes him, and his shoes, unlike any other. So, we got James to “Gas. Brake. Cook.”

In other words, we got James to literally break the camera’s ankles. No games, no gimmicks, just real ball.

Our campaign was supported by 11 unique social films for each colorway, OOH, and banners.