THERE’S NO PLACE LIKE ZILLOW
A new platform launched by capturing the brand’s vision of being there through the whole home-buying process.The real estate category is rational, highly focused on claims and RTBs about the transactional aspects of moving. But everyone was overlooking the big truth: Moving is a deeply emotional process. What people needed was empathy.
So during a time where real estate was at an all-time high, we created a new platform that acted less of a platform, but a welcoming place that lets us capture the sense of possibility and adventure that comes with finding a home on Zillow across all channels.
Cannes Lions - Shortlist
AdAge: "Zllow's romantic pool-hopping ad promotes app in hot housing market"
Adweek: “Zillow's Latest Campaign Considers a Dreamlike Home Buying Experience“
Shots: “Daniel Wolfe's dreamy Zillow house hunt“