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STARDOM IS IN YOUR HANDS

EA MADDEN NFL

We didn’t put the game in the hands of fans. We let them control it with their hands.

Madden 20, with its most advanced updates and control-giving features, was a new chapter in the famed Madden history.

So, instead of telling fans about how much more they can control the game, we let them actually take control of the game - affecting a myriad of different features through TV to Activations to Social.

The result? Madden had its most sales in its 32 year history.

PRESS:
High Snobiety: DJ Khaled & Lil Yachty Star in ‘Madden 20’ Launch Trailer

The Muse by Clio: Patrick Mahomes Huddles With NFL Stars and Rappers for Madden 20’s Launch Ad

Campaign Live: Star-studded line-up kicks off Madden NFL 20

The Drum: DJ Khaled crashes star-studded EA Sports Madden NFL 20 promo

Media Post: EA’s Madden NFL 20 Is Coming — New Ad Gets Fans Psyched

The Drum: Electronic Arts: Madden NFL 20 by Johannes Leonardo