https://omidamidi.com Omid Amidi Tue, 21 Feb 2023 02:37:52 +0000 https://omidamidi.com en https://omidamidi.com/Home Mon, 27 Jul 2020 17:13:18 +0000 Omid Amidi https://omidamidi.com/Home Omid Amidi is an internationally awarded, strategy-led Chief Creative Officer &amp; Storyteller in&nbsp;New York.&nbsp; Allen Iverson (aka The Answer) once said “Who came up with that? Somebody in my damn head... stay out of my head, man,” after reading the monologue Omid wrote for him.&nbsp; Forbes said&nbsp;this about his last Madden work,&nbsp; LeBron left seven fire emojis on Alvin Kamara’s feed for this ad, one of his campaigns was part of AdAge’s best of the decade list, and you can read other mildly interesting things about him&nbsp;here.&nbsp; ︎ Selected Work01.&nbsp;EA Madden NFL: The Greatest Call Ever02.&nbsp;Coca-Cola: Share a Coke03. Bleacher Report: Up Your Game 04. Seat Geek: So Fans Can Fan&nbsp;05. EA Madden: The Spokesplayer 06. Zillow: There’s No Place like Zillow 07. Viator: Do More With Viator08. GAP: Multiple Seasons//Campaigns 08.&nbsp; adidas Originals: Game Grown 09. Personal Project: The End of the Line 10. Bleacher Report: Dedications 11. adidas Originals: Rejection Fuels Crazy 12. EA Madden NFL: Stardom Is In Your Hands 13. McDonald’s: I See Fries 14. Coca-Cola: #VerdaderoAmigo 15. adidas Basketball: Harden Vol. 2 16. Personal Project: #WallThatUnites https://omidamidi.com/EA-Madden-Make-Your-Play Thu, 04 Apr 2019 14:05:00 +0000 Omid Amidi https://omidamidi.com/EA-Madden-Make-Your-Play ︎ <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/32bbcef60afc16ffbb0ba3d2cc1487a07c9ca725f1ed1bad8bcda60bae16095e/Madden---YT-Thumbnail---Quavo.jpg" data-mid="39270644" border="0" src="https://freight.cargo.site/w/1000/i/32bbcef60afc16ffbb0ba3d2cc1487a07c9ca725f1ed1bad8bcda60bae16095e/Madden---YT-Thumbnail---Quavo.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f61f9f7680d777ea34532ea840a398fdaf01491497cc737ea09bfb2803e62ad2/Nicki.jpeg" data-mid="39270647" border="0" src="https://freight.cargo.site/w/1000/i/f61f9f7680d777ea34532ea840a398fdaf01491497cc737ea09bfb2803e62ad2/Nicki.jpeg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/525a9cb9d7c1475c041bef232e139f84095521e67b7361b807ccc04ddd6b4f25/dicky.jpeg" data-mid="39270672" border="0" src="https://freight.cargo.site/w/1000/i/525a9cb9d7c1475c041bef232e139f84095521e67b7361b807ccc04ddd6b4f25/dicky.jpeg" /> MAKE YOUR PLAY&nbsp; EA MADDEN&nbsp;Can a Madden play get as big as an NFL play? As plays like the ‘Philly Special’ and ‘Minnesota Miracle’ became part of pop culture, we keyed in on what makes Madden different than any other game: play-calling. So, we went on to prove that a Madden play can be as iconic as the Philly Specials of the world. First, we created the greatest, never-before-seen play and revealed it in a film (directed by Neal Brennan) about an everyday gamer named Will who calls it. Then, we collaborated with iconic brands, celebrities, and media properties to have Will and his play call transcend pop culture.RESULTSMost Successful Launch in 6 Years 9.7% Increase in Units Sold 9.7% Increase in Earned Impressions AWARDSClio Sports- Silver - Branded Entertainment &amp; Content Clio Sports - Silver - FilmPRESS Highsnobiety: "Nicki Minaj, Quavo, &amp; Lil Dicky Star in ‘Madden NFL 19’ Ad" Sports Illustrated:&nbsp;"New 'Madden' Commercial Goes Heavy on Big Names, Comedy" Mashable:&nbsp;"This star-studded 'Madden 19' trailer is hilariously wild: Watch" Variety:&nbsp;"New ‘Madden 19’ Trailer Features Nicki Minaj, Lil Dicky And More" Campaign:&nbsp;"EA Sports launches celeb-heavy Madden 19 campaign" VIBE:&nbsp;"Nicki Minaj, Quavo And More Star In Madden NFL ’19 Commercial" USA Today:&nbsp;"'Madden 19' ad features Nicki Minaj, Joel Embiid, DeAndre Hopkins" + More ONE-OF-A-KIND ENDORSEMENTS AND COLLABORATIONS:<img width="1612" height="902" width_o="1612" height_o="902" data-src="https://freight.cargo.site/t/original/i/e0ddfd46b71e8329ee41f725bb10b20bb631fead23ac98bfe812c07bcf79398b/Screen-Shot-2020-07-27-at-2.56.26-PM.png" data-mid="78476721" border="0" src="https://freight.cargo.site/w/1000/i/e0ddfd46b71e8329ee41f725bb10b20bb631fead23ac98bfe812c07bcf79398b/Screen-Shot-2020-07-27-at-2.56.26-PM.png" /> HOLIDAY FILM: CASE STUDY: &gt; ABOUT https://omidamidi.com/Coca-Cola-Share-a-Coke Thu, 04 Apr 2019 20:05:32 +0000 Omid Amidi https://omidamidi.com/Coca-Cola-Share-a-Coke ︎ <img width="750" height="421" width_o="750" height_o="421" data-src="https://freight.cargo.site/t/original/i/a3642b12dfc1c9b2126a17f7bdc643f38d1fea6cf15f9fe68ca8bfa9cf4a617c/ed-cc-sq_750xx900-506-0-26.png" data-mid="39272025" border="0" src="https://freight.cargo.site/w/750/i/a3642b12dfc1c9b2126a17f7bdc643f38d1fea6cf15f9fe68ca8bfa9cf4a617c/ed-cc-sq_750xx900-506-0-26.png" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/b67e77596904771db00e64ecbe0460580005bbb5fc5d218948e79536b7ea0baf/share-a-coke-fb1.jpg" data-mid="39272031" border="0" src="https://freight.cargo.site/w/1000/i/b67e77596904771db00e64ecbe0460580005bbb5fc5d218948e79536b7ea0baf/share-a-coke-fb1.jpg" /> <img width="598" height="336" width_o="598" height_o="336" data-src="https://freight.cargo.site/t/original/i/b3383a002afaf038e0f91091d5b514d4368d56d3f764294c25a6c955aaecc45d/share-a-coke-at-the-kings-cross-in-sydney-1646-1129-fddd9359.rendition.598.336.jpg" data-mid="39272033" border="0" src="https://freight.cargo.site/w/598/i/b3383a002afaf038e0f91091d5b514d4368d56d3f764294c25a6c955aaecc45d/share-a-coke-at-the-kings-cross-in-sydney-1646-1129-fddd9359.rendition.598.336.jpg" /> SHARE A COKE COCA-COLACoca-Cola's most successful marketing campaign of all-time This campaign has now circled the globe a couple of times, but it all began at Ogilvy &amp; Mather Sydney. At the time, Coca-Cola was being pushed to the back of the shelf by new energy drink brands, vitamin waters and sports formulas. People were reaching for something other than a Coke. So, we thought to ourselves: what if you could replace one of the most famous names in the world with your name?&nbsp; Ushering in a new era of personalization, it's now been rolled out in every Coca-Cola market the world.&nbsp; AWARDS Cannes Lions - Gold in Creative Effectiveness Cannes Lions - Gold in Outdoor Cannes Lions - Silver in Media Cannes Lions - Bronze in PR Cannes Lions - Bronze in Direct Cannes Lions - Bronze in Media x 2 Cannes Lions - Bronze in Design Cannes Lions - Bronze in Outdoor Cannes Lions - Bronze in Digital Cannes Lions - Shortlist x 12 D&amp;AD - Wood Pencil in Integrated &amp; Earned Media D&amp;AD - Wood Pencil in Digital Advertising One Show - Silver - Branded Entertainment Clio - Silver - Interactive Clio - Silver - Innovative Media Effies - Gold Austrailan Campaign of the Decade Business Insider’s Best Ad of the Decade AdAge’s Best of the Decade Campaign + More King’s Cross Digital Installation: Insider’s Secret: The first ever custom ‘Share a Coke’ can was for the name “Bort” <img width="633" height="427" width_o="633" height_o="427" data-src="https://freight.cargo.site/t/original/i/102ab11e5ee635ad3e682b1005793b4a3accadd230bae8ce73dbbee29a8c5e12/12119D_1.jpg" data-mid="39272588" border="0" data-scale="82" src="https://freight.cargo.site/w/633/i/102ab11e5ee635ad3e682b1005793b4a3accadd230bae8ce73dbbee29a8c5e12/12119D_1.jpg" /> &gt; ABOUT https://omidamidi.com/Bleacher-Report-Up-Your-Game Thu, 04 Apr 2019 14:06:11 +0000 Omid Amidi https://omidamidi.com/Bleacher-Report-Up-Your-Game ︎ <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/3f46892329e4390c14d7ae9f0525a8df65a861893cef809771413ed23ce7de10/JLNY---BR---OOH-1.gif" data-mid="39268926" border="0" src="https://freight.cargo.site/w/1000/i/3f46892329e4390c14d7ae9f0525a8df65a861893cef809771413ed23ce7de10/JLNY---BR---OOH-1.gif" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/6f1bbcc1bbe978131a0a8baff819ffa138ad3e07b9a5780f097eb1eb8cdf8c3f/JLNY---BR---OOH-2.gif" data-mid="39268929" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6f1bbcc1bbe978131a0a8baff819ffa138ad3e07b9a5780f097eb1eb8cdf8c3f/JLNY---BR---OOH-2.gif" /> <img width="1144" height="632" width_o="1144" height_o="632" data-src="https://freight.cargo.site/t/original/i/64cbad8a5cae0356a089e6363762b12c3abc667c857036d3c591de774fe513c1/JLNY---BR---OOH-3.gif" data-mid="39269225" border="0" src="https://freight.cargo.site/w/1000/i/64cbad8a5cae0356a089e6363762b12c3abc667c857036d3c591de774fe513c1/JLNY---BR---OOH-3.gif" /> UP YOUR GAME BLEACHER REPORTThe days of focusing ONLY on sports stats, highlights, and box scores are dead.Because for today’s young fans, it’s the culture around the game that motivates them to engage with it.&nbsp; Now, you need to know the off-the-court drama, beefs, kicks, tweets, political issues, and more, to prove your fandom and appreciate what’s happening on the field of play. With this tectonic shift in the sports media landscape, we had to cement Bleacher Report as the leading source for what these young fans were looking for. &nbsp;The result was their first ever national campaign: “Up Your Game,” a bold statement declaring not just a new sports platform, but the future of sports culture reporting. Along with a complete rebrand, updated site and new mobile app, the B/R launch was an introduction to this new Bleacher Report world.&nbsp; RESULTS 20% Incease in Monthly App Installs 40M Total Visits (Single Day Record)200K New Active Monthly Users AWARDS Clio Sports - Silver in Integrated Campaign Clio Sports - Bronze in Film Effie - Silver in Entertainment &amp; Sports #1 on Creativity-Online’s Top 20 PRESSAdweek: Allen Iverson Pitches Bleacher Report as Sports Culture, Not Just Scores in First National Spot The Drum: Bleacher Report Challenges Sports Fans to ‘Up Your Game’&nbsp; Case Study: A few of the sports culture moments that we re-created: Here is Allen Iverson saying what I had written was as if “someone in his damn head” (aka better than any award ever): <img width="2048" height="1354" width_o="2048" height_o="1354" data-src="https://freight.cargo.site/t/original/i/6eda6e3bf1c1e4df83324516d49571324aeffda3cea14a3c77f315d0d75e2c74/JLNY---BR---FILM-3.jpg" data-mid="39269095" border="0" src="https://freight.cargo.site/w/1000/i/6eda6e3bf1c1e4df83324516d49571324aeffda3cea14a3c77f315d0d75e2c74/JLNY---BR---FILM-3.jpg" /> <img width="1600" height="901" width_o="1600" height_o="901" data-src="https://freight.cargo.site/t/original/i/aa6ff0733e0f7ef84c416efd2f232845bfb70084a993735442715eb0d8d83b84/JLNY---BR---FILM-2.gif" data-mid="39269138" border="0" src="https://freight.cargo.site/w/1000/i/aa6ff0733e0f7ef84c416efd2f232845bfb70084a993735442715eb0d8d83b84/JLNY---BR---FILM-2.gif" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/5953b2155416ebdec3036981eca377fa4a666bac9db01f2de0a119fc33345b8c/JLNY---BR---FILM-5.jpg" data-mid="39269145" border="0" src="https://freight.cargo.site/w/1000/i/5953b2155416ebdec3036981eca377fa4a666bac9db01f2de0a119fc33345b8c/JLNY---BR---FILM-5.jpg" /> &gt; ABOUT https://omidamidi.com/Seat-Geek-So-Fans-Can-Fan Mon, 20 Feb 2023 22:52:10 +0000 Omid Amidi https://omidamidi.com/Seat-Geek-So-Fans-Can-Fan ︎ SO FANS CAN FAN SEAT GEEKSeatGeek handles the tickets, so fans can focus on what they do best.SeatGeek’s first-ever national ad campaign is an energetic homage to sports superfansFor too many years, fans have been treated like a transaction, rather than the unsung heroes they are. SeatGeek is on a mission to change that, telling the world over that we have their back with a product that’s got fans solely in mind, freeing them to do what they do best: fan.&nbsp; PRESSTne Drum: "SeatGeek’s first-ever national ad campaign is an energetic homage to sports superfans" MARKET LOCALIZATION: Our platform allows us to localize to any of our partners, from the Cowboys to the Cavs. This also includes short form, digital, Spotify, and more. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00903b2eb7d6d7b41b6ded2e56eaa3c65ac686c137effa63b0561a9a4731e2fd/1920x1080.jpg" data-mid="169106100" border="0" src="https://freight.cargo.site/w/1000/i/00903b2eb7d6d7b41b6ded2e56eaa3c65ac686c137effa63b0561a9a4731e2fd/1920x1080.jpg" /> <img width="2912" height="857" width_o="2912" height_o="857" data-src="https://freight.cargo.site/t/original/i/eb8f8db8711191eb9ffdfd2ceb500d06ecbe1e99b88ef8fdce89d3daa54a2ae8/Frame-2.jpg" data-mid="169106126" border="0" src="https://freight.cargo.site/w/1000/i/eb8f8db8711191eb9ffdfd2ceb500d06ecbe1e99b88ef8fdce89d3daa54a2ae8/Frame-2.jpg" /> <img width="1942" height="1210" width_o="1942" height_o="1210" data-src="https://freight.cargo.site/t/original/i/d9fb3d91dbfe0e2b7ea25f8ea5a5323232670ab0d164b83e56747b36b19472ff/Screen-Shot-2023-02-20-at-5.24.42-PM.png" data-mid="169105163" border="0" src="https://freight.cargo.site/w/1000/i/d9fb3d91dbfe0e2b7ea25f8ea5a5323232670ab0d164b83e56747b36b19472ff/Screen-Shot-2023-02-20-at-5.24.42-PM.png" />PARTNERSHIPS &amp; SPONSORSHIPS:Our platform also allowed us to change SeatGeek’s social strategy, heroing fans of all different kinds. From heroing super fans to boosting fans’ projects and endeavors to changing our approach to Gen Z, all of it laddered up to #SoFansCanFan. <img width="992" height="1232" width_o="992" height_o="1232" data-src="https://freight.cargo.site/t/original/i/1c21d3b8ffc57125f24b9f3867ab2b4e6e67c543b74e221abd6c05b3e873b19c/Screen-Shot-2023-06-13-at-3.01.09-PM.png" data-mid="181971492" border="0" data-scale="36" src="https://freight.cargo.site/w/992/i/1c21d3b8ffc57125f24b9f3867ab2b4e6e67c543b74e221abd6c05b3e873b19c/Screen-Shot-2023-06-13-at-3.01.09-PM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1192" height="990" width_o="1192" height_o="990" data-src="https://freight.cargo.site/t/original/i/5376bd4ed965f5f6329b91d0f0d28f80c5a8fd39295fb6f9334c01e44b328c17/Screen-Shot-2023-06-13-at-3.02.22-PM.png" data-mid="181971576" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/5376bd4ed965f5f6329b91d0f0d28f80c5a8fd39295fb6f9334c01e44b328c17/Screen-Shot-2023-06-13-at-3.02.22-PM.png" /> <img width="3350" height="1772" width_o="3350" height_o="1772" data-src="https://freight.cargo.site/t/original/i/8b84ff6c78194fff91bba422c13d15205d36f55f7e6fc0b99f3259c0843d2426/Screen-Shot-2023-06-13-at-2.48.05-PM.png" data-mid="181971666" border="0" src="https://freight.cargo.site/w/1000/i/8b84ff6c78194fff91bba422c13d15205d36f55f7e6fc0b99f3259c0843d2426/Screen-Shot-2023-06-13-at-2.48.05-PM.png" /> &gt; ABOUT https://omidamidi.com/EA-Madden-The-Spokesplayer Fri, 22 Jan 2021 00:07:43 +0000 Omid Amidi https://omidamidi.com/EA-Madden-The-Spokesplayer ︎ THE SPOKESPLAYER MADDEN NFLMeet The Spokesplayer, here to speak up for those too busy putting in work to speak for themselvesThis generation of NFL players are surprisingly humble — focused on changing the game; not talking about it. So we created The Spokesplayer — this generation’s biggest sports fan, with the suave of Marcelle Wallace and the clout of Jay-Z. He’s truly this generations spokesperson. The Spokesplayer injected himself into culture every-step of the campaign, from hijacking a players zoom-call, to shouting out players on social media and superimposing The Spokesplayer into famous photo making us wonder if he’d been in those photos all along.Selected Press:Forbes: Madden 21 Commercial: ‘Spokesplayer’ Is EA’s Best Spot Of The Year Bleacher Report: Madden NFL 21 Drops New Trailer Starring Lamar Jackson and 'The Spokesplayer' AdAge: Why EA Sports’ Madden Marketing Blitz Will Look A Little Different This Year Muse by CLIO: King Keraun Is 'The Spokesplayer' in EA's Season-Long Campaign for Madden NFL 21Little Black Book: Keraun Harris Takes the Position of the Spokesplayer for Madden NFL 21 Note: This was a COVID production. SPEAKING ON BEHALF OF MCCAFFREY: SPEAKING ON BEHALF OF SHAQ BARRET: SPEAKING ON BEHALF OF MADDEN’S THE YARD: REAL-TIME ADS BASED ON PLAYER PERFORMANCES:During games, The Spokesplayer popped up to talk about how players’ stats are moving with each performance, using real-time plays during the season to correlate how the game is being updated weekly. TWITCH // YOUTUBE TV:During the season, The Spokesplayer hosted a Madden tournament featuring some of his most closest contacts where he spoke on their behalf while they took over with the sticks. <img width="2880" height="1678" width_o="2880" height_o="1678" data-src="https://freight.cargo.site/t/original/i/9a43e50bbddfd4bcfaca44c1761dfeedb8619213918f2d72982eb013ecef8dd4/Screen-Shot-2021-02-20-at-12.35.31-PM.png" data-mid="99553559" border="0" src="https://freight.cargo.site/w/1000/i/9a43e50bbddfd4bcfaca44c1761dfeedb8619213918f2d72982eb013ecef8dd4/Screen-Shot-2021-02-20-at-12.35.31-PM.png" /> SOCIAL:On Social, The Spokesplayer found himself in a litany of famous photos that we teased out, like Odell Beckham Jr’s, Red carpet appearance at the Met Gala, or Lamar Jackson’s famous lockerroom ATV ride, or with the legend himself. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a859ef79af79c5945f27744cc37dd33892fe127838c7e3e6cfc4c703379ff14a/AP_19357166134679.jpg" data-mid="96012114" border="0" src="https://freight.cargo.site/w/1000/i/a859ef79af79c5945f27744cc37dd33892fe127838c7e3e6cfc4c703379ff14a/AP_19357166134679.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f5437dd1fbb8d4f64073932017fb3cfedb074a0bc4b6a80080e98b25be268406/image-asset1.jpeg" data-mid="96012115" border="0" src="https://freight.cargo.site/w/1000/i/f5437dd1fbb8d4f64073932017fb3cfedb074a0bc4b6a80080e98b25be268406/image-asset1.jpeg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/98317b03b38785bc94bd1c4a23183090b404eb6d347a611245937445e7f25e33/AP_20084682156091-1.jpg" data-mid="96012049" border="0" src="https://freight.cargo.site/w/1000/i/98317b03b38785bc94bd1c4a23183090b404eb6d347a611245937445e7f25e33/AP_20084682156091-1.jpg" /> <img width="2000" height="2364" width_o="2000" height_o="2364" data-src="https://freight.cargo.site/t/original/i/1ade3cfe4eb63260a961cd4a6adbddf846e5e92e10281a172120a2da86b998f1/AP_20071772024175-1.jpg" data-mid="96012040" border="0" src="https://freight.cargo.site/w/1000/i/1ade3cfe4eb63260a961cd4a6adbddf846e5e92e10281a172120a2da86b998f1/AP_20071772024175-1.jpg" /> <img width="2000" height="1706" width_o="2000" height_o="1706" data-src="https://freight.cargo.site/t/original/i/a48826759808174ca64840845aaf4abacb8500a18bb5f93c900f948c30d69af3/_PHOTO_04_TO-SHARE-1.png" data-mid="96012041" border="0" src="https://freight.cargo.site/w/1000/i/a48826759808174ca64840845aaf4abacb8500a18bb5f93c900f948c30d69af3/_PHOTO_04_TO-SHARE-1.png" /> <img width="1500" height="1108" width_o="1500" height_o="1108" data-src="https://freight.cargo.site/t/original/i/b4120f82d13258b8a420df58f2aa0211a40f59f6592dde83f7d7c1fd3db7abbb/image-asset.jpeg" data-mid="96012116" border="0" src="https://freight.cargo.site/w/1000/i/b4120f82d13258b8a420df58f2aa0211a40f59f6592dde83f7d7c1fd3db7abbb/image-asset.jpeg" /> &gt; ABOUT https://omidamidi.com/GAP-Multiple-Campaigns Fri, 19 Feb 2021 16:58:58 +0000 Omid Amidi https://omidamidi.com/GAP-Multiple-Campaigns ︎ <img width="2208" height="1560" width_o="2208" height_o="1560" data-src="https://freight.cargo.site/t/original/i/4f84faa73df452c51f88d9f83100a8180282ce30d21321488f157e00413898da/khaki.jpeg" data-mid="99464055" border="0" src="https://freight.cargo.site/w/1000/i/4f84faa73df452c51f88d9f83100a8180282ce30d21321488f157e00413898da/khaki.jpeg" /> <img width="2208" height="1559" width_o="2208" height_o="1559" data-src="https://freight.cargo.site/t/original/i/f4a2d19a15bf8000bcd128430aa273218c839a5443c5233894b2005e26f9819a/khaki-4.jpeg" data-mid="99464056" border="0" src="https://freight.cargo.site/w/1000/i/f4a2d19a15bf8000bcd128430aa273218c839a5443c5233894b2005e26f9819a/khaki-4.jpeg" /> <img width="2208" height="1558" width_o="2208" height_o="1558" data-src="https://freight.cargo.site/t/original/i/c6a0919c84c4c573af759e3f52b8e534a9b05fb69686d68535f61f6d2a90834e/khaki-2.jpeg" data-mid="99464058" border="0" src="https://freight.cargo.site/w/1000/i/c6a0919c84c4c573af759e3f52b8e534a9b05fb69686d68535f61f6d2a90834e/khaki-2.jpeg" /> <img width="2172" height="1536" width_o="2172" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b61a0d31561654ec15d4fe8ebd38b77f2c5992d07f67dec9f1f147ec63586940/khaki-3.jpeg" data-mid="99464057" border="0" src="https://freight.cargo.site/w/1000/i/b61a0d31561654ec15d4fe8ebd38b77f2c5992d07f67dec9f1f147ec63586940/khaki-3.jpeg" /> Relearn the KhakiGAPWhat’s the first thing that comes to mind when you hear the word “khaki”? Dull, right? Beige. Boring. Stiff. For GAP’s 2020 Spring Collection, we wanted to prove the opposite by inviting people to relearn the khaki, because at GAP, khaki is in fact colorful, stretchy, comfortable and stylish. This also marks the first time in over a decade that GAP has shot outside the studio space, making it the perfect moment to introduce our new generation of thinking. ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/6e1006e074ab39aada1a18d2b53b49ad5d6319536d253c0aef75e880650b08f5/gap-tyler-mitchell-campaign-01.jpg" data-mid="99462109" border="0" src="https://freight.cargo.site/w/1000/i/6e1006e074ab39aada1a18d2b53b49ad5d6319536d253c0aef75e880650b08f5/gap-tyler-mitchell-campaign-01.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5a26ef4722a0ba5f64eeec2b88a3190420a6d4d029040488a14248772018db4d/gap-tyler-mitchell-campaign-01-1.jpg" data-mid="99462667" border="0" src="https://freight.cargo.site/w/1000/i/5a26ef4722a0ba5f64eeec2b88a3190420a6d4d029040488a14248772018db4d/gap-tyler-mitchell-campaign-01-1.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/56fbe32b79d0b4f9d45fe735e1620ac42d8454ff7c08ac7f5be6d1f40dccb007/gap-tyler-mitchell-campaign-08.jpg" data-mid="99462664" border="0" src="https://freight.cargo.site/w/1000/i/56fbe32b79d0b4f9d45fe735e1620ac42d8454ff7c08ac7f5be6d1f40dccb007/gap-tyler-mitchell-campaign-08.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/55e3c28ab40b620e692ce7c33a9a9d67f3f1823f7c1602eef4053f10e6aecec8/gap-tyler-mitchell-campaign-04.jpg" data-mid="99466108" border="0" src="https://freight.cargo.site/w/1000/i/55e3c28ab40b620e692ce7c33a9a9d67f3f1823f7c1602eef4053f10e6aecec8/gap-tyler-mitchell-campaign-04.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/de487a6a34ff52f4fb2b6cb484e62fe2635a21ac618f1d2dc69dbb6bce86e96e/gap-tyler-mitchell-campaign-03.jpg" data-mid="99466127" border="0" src="https://freight.cargo.site/w/1000/i/de487a6a34ff52f4fb2b6cb484e62fe2635a21ac618f1d2dc69dbb6bce86e96e/gap-tyler-mitchell-campaign-03.jpg" /> DENIM GAPIt’s our denim now.Gap wanted to launch their 50th denim campaign with an anthemic film and print series that revisited their heritage.&nbsp; Everyone puts on denim and gets ready the same way, by putting their pants on one leg at a time. But what we do after that is what sets us apart. And when we do it together, there is something positive that can from it.&nbsp; PRESS AdAge:&nbsp;Gap Showcases Denim In All Shapes And Sizes In Diversity-Themed Campaign The Impression:&nbsp;Gap Denim Fall 2019 Campaign by Johannes Leonardo The Muse by Clio:&nbsp;Gap Celebrates the Unifying Power of Denim in First Ads by Johannes Leonardo High Snobiety:&nbsp;Gap Enlists Star Photographer Tyler Mitchell for Youthful New Campaign The Drum:&nbsp;Gap demonstrates denim versatility with a seamless contemporary dance The Zoe Report:&nbsp;Gap’s Fall 2019 Campaign Features The Throwback Pieces You’ll Want To Wear All Season ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ <img width="750" height="1095" width_o="750" height_o="1095" data-src="https://freight.cargo.site/t/original/i/4549746ac21c4a8ae0763ffc767c23374a7518afd2777e7a29e3de9ca66aa6f3/GAP_Holiday_Work_Image_2.jpg" data-mid="99465121" border="0" src="https://freight.cargo.site/w/750/i/4549746ac21c4a8ae0763ffc767c23374a7518afd2777e7a29e3de9ca66aa6f3/GAP_Holiday_Work_Image_2.jpg" /> <img width="1042" height="1521" width_o="1042" height_o="1521" data-src="https://freight.cargo.site/t/original/i/2be7da5c112a300dbafcffbdddddbaada74636e85c186c3f5f72a15b63b051cd/GAP_Holiday_Work_Image_3.jpg" data-mid="99465119" border="0" src="https://freight.cargo.site/w/1000/i/2be7da5c112a300dbafcffbdddddbaada74636e85c186c3f5f72a15b63b051cd/GAP_Holiday_Work_Image_3.jpg" /> <img width="810" height="1183" width_o="810" height_o="1183" data-src="https://freight.cargo.site/t/original/i/dbf3f2b725f96b54ebfb2c6c787f330999d876e76c7882b0c4f5a05b27b14e64/gift-the-thought-1.jpg" data-mid="99465125" border="0" src="https://freight.cargo.site/w/810/i/dbf3f2b725f96b54ebfb2c6c787f330999d876e76c7882b0c4f5a05b27b14e64/gift-the-thought-1.jpg" /> GIFT THE THOUGHT GAPIt’s not just the clothes, but the thought that lives on.We all have that article of clothing that’s been truly “lived in”. One that’s stayed with us that doesn’t last just a wash cycle, but a life cycle. Whether it’s been stained, borrowed, whatever it may be, it holds a treasure trove of memories.&nbsp; So, we decided to tell the loving story between two people—in this case, a mom and her son—through the eyes of a red Gap hoodie. More importantly, it touches on the cross-generational impact only a brand as timeless as Gap can make. The film launched “Gift the Thought”, a holiday program that ignored the typical price messages and turned every gift from GAP into a celebration of why a relationship matters. Instead of being able to shop by gift name, consumers could shop by thought. Our Gift The Thought campaign ran globally and comprised of many moving parts online, in store, on the Gap website and in social. PRESSAdAge:&nbsp;Gap Focuses On Digital With A Holiday Campaign That Won’t Air on TVAdWeek:&nbsp;Gap’s Sweet Holiday Campaign Follows the Bond Between a Mother and SonThe Muse by Clio:&nbsp;Gap Unveiled Its Holiday Ad and, Spoiler, You Might Cry a Little Before It’s Over Sentimental stuff from Johannes LeonardoMarketing Dive:&nbsp;Gap adopts sentimental tone for digital-focused holiday campaign <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/65012a89b4cc505f226bbf663d4f6748b2f4f10a116d1de7bb5f6e0c87b8459f/GapHol19_FerrisCaldwell2.jpg" data-mid="99465427" border="0" src="https://freight.cargo.site/w/1000/i/65012a89b4cc505f226bbf663d4f6748b2f4f10a116d1de7bb5f6e0c87b8459f/GapHol19_FerrisCaldwell2.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/fcbf88b082a7b28bc59fc6bb374e61c53b6aa7dd4f15ac8f120b19e7aa68b19a/image-asset-1.jpeg" data-mid="99465431" border="0" src="https://freight.cargo.site/w/1000/i/fcbf88b082a7b28bc59fc6bb374e61c53b6aa7dd4f15ac8f120b19e7aa68b19a/image-asset-1.jpeg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d5ab011fba8d37fee9bcfac8c8658bd9ff4822e4d418e2d2eaf3d4ab22cfa562/GapHol19_FerrisCaldwell_17.jpg" data-mid="99465429" border="0" src="https://freight.cargo.site/w/1000/i/d5ab011fba8d37fee9bcfac8c8658bd9ff4822e4d418e2d2eaf3d4ab22cfa562/GapHol19_FerrisCaldwell_17.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f2f8be4d621e1f1474c1de7d60842e8351373799b1727c223b6afb79412b28fc/GapHol19_FerrisCaldwell11.jpg" data-mid="99465430" border="0" src="https://freight.cargo.site/w/1000/i/f2f8be4d621e1f1474c1de7d60842e8351373799b1727c223b6afb79412b28fc/GapHol19_FerrisCaldwell11.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e2e171b8a3b4a5c33d0dd52d54c9a8334acd6cd698ffcddceb5357dee897b036/image-asset-2.jpeg" data-mid="99465428" border="0" src="https://freight.cargo.site/w/1000/i/e2e171b8a3b4a5c33d0dd52d54c9a8334acd6cd698ffcddceb5357dee897b036/image-asset-2.jpeg" /> &gt; ABOUT https://omidamidi.com/Viator-Do-More-With-Viator Tue, 21 Feb 2023 02:37:52 +0000 Omid Amidi https://omidamidi.com/Viator-Do-More-With-Viator ︎ <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/a5bf2e5d2ad9ef0cd2f32874b921cb4198debe38623bffbe7f2b7ecb3346cc96/small_gif.gif" data-mid="199208880" border="0" src="https://freight.cargo.site/w/1000/i/a5bf2e5d2ad9ef0cd2f32874b921cb4198debe38623bffbe7f2b7ecb3346cc96/small_gif.gif" /> DO MORE WITH VIATOR VIATOR&nbsp;What makes travel memorable is the good, bad, or weird stuff that happens when you’re thereAfter winning the pitch, we launched Viator, a travel experience marketplace, its first every platform and campaign. ‘Do More with Viator’ is just that. A long-lasting platfrom that allows us to speak to the transformative experiences while establishing Viator as the leader in the category. We launched with multiple films, a new brand look &amp; feel, social, OOH takeovers across key markets, yes popsicles, and much more. Everything we did was designed to encourage people to book with the promise that&nbsp; the most valuable souvenir a traveler can bring home is a good story. PRESS Creativity-Online: "Pick of the Day" Adweek:&nbsp;"Tripadvisor's Viator Adds Fig as Creative AOR in Hopes of Becoming a Household Name" <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f047b3671aa467448f0aae9c8c91874c7a5e10fcf2b9d3bc68f75acedd569156/Viator-1.jpeg" data-mid="199208883" border="0" src="https://freight.cargo.site/w/1000/i/f047b3671aa467448f0aae9c8c91874c7a5e10fcf2b9d3bc68f75acedd569156/Viator-1.jpeg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b1a42781702c5dbb4af032201697ee3e1d05f7b2a95508edecc94bd7995c2e4e/Viator-3.jpeg" data-mid="199208886" border="0" src="https://freight.cargo.site/w/1000/i/b1a42781702c5dbb4af032201697ee3e1d05f7b2a95508edecc94bd7995c2e4e/Viator-3.jpeg" /> <img width="1080" height="670" width_o="1080" height_o="670" data-src="https://freight.cargo.site/t/original/i/9326e469fc67a3ed2162281411e26fa4d5790ad5c6bdeeb4063acc9f3cd48924/64cd34b7136f93169ae8b103_78-p-1080.jpg" data-mid="199210641" border="0" src="https://freight.cargo.site/w/1000/i/9326e469fc67a3ed2162281411e26fa4d5790ad5c6bdeeb4063acc9f3cd48924/64cd34b7136f93169ae8b103_78-p-1080.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/f23aa86087b8802554d9e36b9dcc8b898175db27b19ba2e3318eb8fbf1ad6f32/64cd34ad4d4636a0cce3a27f_54-2-p-1080-1.jpg" data-mid="199210431" border="0" src="https://freight.cargo.site/w/1000/i/f23aa86087b8802554d9e36b9dcc8b898175db27b19ba2e3318eb8fbf1ad6f32/64cd34ad4d4636a0cce3a27f_54-2-p-1080-1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4ade36ff43549c879bf230f5fecbc095dd012458913a2e54ae24da882b804694/Viator-7.jpeg" data-mid="199208896" border="0" src="https://freight.cargo.site/w/1000/i/4ade36ff43549c879bf230f5fecbc095dd012458913a2e54ae24da882b804694/Viator-7.jpeg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/44c1414798260aa07e2ec65a8271dc8033f685e914de5df8c88709655d62ca74/Viator-4.jpeg" data-mid="199208888" border="0" src="https://freight.cargo.site/w/1000/i/44c1414798260aa07e2ec65a8271dc8033f685e914de5df8c88709655d62ca74/Viator-4.jpeg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/ccfc5083e6ad5e0cd7e020482000284ca3c2548f0125a06b031ed1f00d8296c9/Viator-5.jpeg" data-mid="199208891" border="0" src="https://freight.cargo.site/w/1000/i/ccfc5083e6ad5e0cd7e020482000284ca3c2548f0125a06b031ed1f00d8296c9/Viator-5.jpeg" /> <img width="3000" height="2074" width_o="3000" height_o="2074" data-src="https://freight.cargo.site/t/original/i/591bcbf6a74d2c316e9d6bbc9afa93410c014ae6b9ee28783563666942ca2fae/Viator-6.jpeg" data-mid="199208893" border="0" src="https://freight.cargo.site/w/1000/i/591bcbf6a74d2c316e9d6bbc9afa93410c014ae6b9ee28783563666942ca2fae/Viator-6.jpeg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/bf26ce3f643b8aabc80f59047cbb2f40c25becfd8c9dce8eaee9dc80e66b9a54/Viator-2.png" data-mid="199208885" border="0" src="https://freight.cargo.site/w/1000/i/bf26ce3f643b8aabc80f59047cbb2f40c25becfd8c9dce8eaee9dc80e66b9a54/Viator-2.png" /> &gt; ABOUT https://omidamidi.com/Zillow-There-s-No-Place-Like-Zillow Mon, 20 Feb 2023 19:07:54 +0000 Omid Amidi https://omidamidi.com/Zillow-There-s-No-Place-Like-Zillow ︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c09aad605654d0d76884de704bd6b6f05f6ad99380d68ad28300b38f406f1d53/Zillow_TNPLZ_03.png" data-mid="169091006" border="0" src="https://freight.cargo.site/w/1000/i/c09aad605654d0d76884de704bd6b6f05f6ad99380d68ad28300b38f406f1d53/Zillow_TNPLZ_03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15ed79c02fe189db2ba18e62b46d64d0d0fc5f6608dfc0719bf071816286619f/Zillow_TNPLZ_04.png" data-mid="169091015" border="0" src="https://freight.cargo.site/w/1000/i/15ed79c02fe189db2ba18e62b46d64d0d0fc5f6608dfc0719bf071816286619f/Zillow_TNPLZ_04.png" /> THERE’S NO PLACE LIKE ZILLOW ZILLOWA new platform launched by capturing the brand’s vision of being there through the whole home-buying process.The real estate category is rational, highly focused on claims and RTBs about the transactional aspects of moving. But everyone was overlooking the big truth: Moving is a deeply emotional process. What people needed was empathy. So during a time where real estate was at an all-time high, we created a new platform that acted less of a platform, but a welcoming place that lets us capture the sense of possibility and adventure that comes with finding a home on Zillow across all channels. AWARDSCannes Lions - ShortlistPRESSAdAge: "Zllow's romantic pool-hopping ad promotes app in hot housing market" Adweek: “Zillow's Latest Campaign Considers a Dreamlike Home Buying Experience“ Shots: “Daniel Wolfe's dreamy Zillow house hunt“ &gt; ABOUT https://omidamidi.com/adidas-Originals-Game-Grown Thu, 21 Jan 2021 23:12:02 +0000 Omid Amidi https://omidamidi.com/adidas-Originals-Game-Grown ︎ GAME GROWN ADIDASHardly anyone who grows up around the game becomes an NBA Player.&nbsp;But everyone who grows up with basketball can point to the things they learned from the game, and how those things have shaped who they are today. So, to launch the Originals brand in the sport of basketball, we set out to unearth and create living documentaries&nbsp; - a mix of profile, creative expression, and cultural statement.&nbsp; - around the fact that the game grows more than just athletes.&nbsp;We started with the Mecca of ball, and the story of a form of expression birthed from the NYC game and the culture it breathes: the basketball MC. In this case, one of the OGs: Joe Pope.&nbsp; &gt; INFO