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GAME GROWN

ADIDAS

Hardly anyone who grows up around the game becomes an NBA Player. 

But everyone who grows up with basketball can point to the things they learned from the game, and how those things have shaped who they are today.

So, to launch the Originals brand in the sport of basketball, we set out to unearth and create living documentaries  - a mix of profile, creative expression, and cultural statement.  - around the fact that the game grows more than just athletes. 

We started with the Mecca of ball, and the story of a form of expression birthed from the NYC game and the culture it breathes: the basketball MC. In this case, one of the OGs: Joe Pope.