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THE SPOKESPLAYER

MADDEN 21

Meet The Spokesplayer, here to speak up for those too busy putting in work to speak for themselves

This generation of NFL players are surprisingly humble — focused on changing the game; not talking about it.

So we created The Spokesplayer — this generation’s biggest sports fan, with the suave of Marcelle Wallace and the clout of Jay-Z. He’s truly this generations spokesperson.

The Spokesplayer injected himself into culture every-step of the campaign, from hijacking a players zoom-call, to shouting out players on social media and superimposing The Spokesplayer into famous photo making us wonder if he’d been in those photos all along.

Selected Press:
Forbes: Madden 21 Commercial: ‘Spokesplayer’ Is EA’s Best Spot Of The Year

Bleacher Report: Madden NFL 21 Drops New Trailer Starring Lamar Jackson and 'The Spokesplayer'

AdAge: Why EA Sports’ Madden Marketing Blitz Will Look A Little Different This Year

Muse by CLIO: King Keraun Is 'The Spokesplayer' in EA's Season-Long Campaign for Madden NFL 21

Little Black Book: Keraun Harris Takes the Position of the Spokesplayer for Madden NFL 21

Note: This was a COVID production.


SPEAKING ON BEHALF OF MCCAFFREY:




SPEAKING ON BEHALF OF SHAQ BARRET:




SPEAKING ON BEHALF OF MADDEN’S THE YARD:




REAL-TIME ADS BASED ON PLAYER PERFORMANCES:


During games, The Spokesplayer popped up to talk about how players’ stats are moving with each performance, using real-time plays during the season to correlate how the game is being updated weekly.





TWITCH // YOUTUBE TV:


During the season, The Spokesplayer hosted a Madden tournament featuring some of his most closest contacts where he spoke on their behalf while they took over with the sticks.



SOCIAL:


On Social, The Spokesplayer found himself in a litany of famous photos that we teased out, like Odell Beckham Jr’s, Red carpet appearance at the Met Gala, or Lamar Jackson’s famous lockerroom ATV ride, or with the legend himself.