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MAKE YOUR PLAY 

EA MADDEN NFL 19

Can a Madden play get as big as an NFL play?

As plays like the ‘Philly Special’ and ‘Minnesota Miracle’ became part of pop culture, we keyed in on what makes Madden different than any other game: play-calling.

So, we went on to prove that a Madden play can be as iconic as the Philly Specials of the world.

First, we created the greatest, never-before-seen play and revealed it in a film (directed by Neal Brennan) about an everyday gamer named Will who calls it.

Then, we collaborated with iconic brands, celebrities, and media properties to have Will and his play call transcend pop culture.

RESULTS
Most Successful Launch in 6 Years
9.7% Increase in Units Sold

9.7% Increase in Earned Impressions

AWARDS
Clio Sports- Silver - Branded Entertainment & Content
Clio Sports - Silver - Film

PRESS
Highsnobiety: "Nicki Minaj, Quavo, & Lil Dicky Star in ‘Madden NFL 19’ Ad"

Sports Illustrated: "New 'Madden' Commercial Goes Heavy on Big Names, Comedy"

Mashable: "This star-studded 'Madden 19' trailer is hilariously wild: Watch"

Variety: "New ‘Madden 19’ Trailer Features Nicki Minaj, Lil Dicky And More"

Campaign: "EA Sports launches celeb-heavy Madden 19 campaign"

VIBE: "Nicki Minaj, Quavo And More Star In Madden NFL ’19 Commercial"

USA Today: "'Madden 19' ad features Nicki Minaj, Joel Embiid, DeAndre Hopkins"

+ More





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